1.
Distinguish between decision-support
systems and executive support systems
Your Answer:
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Distinguish between decision-support systems and executive
support systems
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Decision-support systems address problems where a
procedure for arriving at the solution may not be fully predefined in advance.
They use mostly internal information but can bring in data from external
sources. They have more analytical power than other systems. They are
interactive and user-friendly.
Executive support systems are not designed primarily to
solve specific problems, but to address nonroutine decisions requiring
judgment, evaluation, and insight because there is no agreed-on procedure for
arriving at a solution. They are designed to incorporate data about external
events, and they also draw summary information from internal MIS and DSS. They
employ the most advanced graphics software and tend to make less use of
analytical models.
2.
What are "business processes"?
What purposes do they serve in the firm?
Your Answer:
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What are "business processes"? What purposes do
they serve in the firm?
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"Business processes" are the manner in
which work is organized, coordinated, and focused to produce a valuable product
or service. They are concrete workflows of material, information, and knowledge
– sets of activities. They also refer to the unique ways in which organizations
coordinate work, information, and knowledge, and the ways in which management
chooses to coordinate work. They can be a source of competitive strength if
they enable the company to innovate better or to execute better than its
rivals. They can also be a liability if they are based on out-dated ways of
working back in key organizational responsiveness and efficiency. Many business
processes support the major functional areas of the firm. Others are
cross-functional, cutting across traditional organizational structures,
grouping employees from different functional specialties to complete a piece of
work.
3.
Describe at least two challenges in using
enterprise systems.
Your Answer:
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Describe at least two challenges in using enterprise
systems.
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First, they are very difficult and costly to build,
and require large technology investments as well as fundamental changes in the
way the business operates. Second, they require complex pieces of software and
large investments in time, money, and expertise. Enterprise
software is deeply twined with corporate business processes, and it might take
three to five years to fully implement the system. Third, enterprise systems
are integrated, so it is difficult to make changes in only one part of the
business without affecting other parts as well. This can lead to a brittle and
hard-to-change system that will bind the firm to outdated business processes
and systems. Fourth, the Company may fail to achieve benefits from enterprise
systems if integrating business processes using the generic models provided by
standard ERP software prevents the firm from using unique business processes
that have been sources of advantage over competitors.
4.
What is the function of a CRM system?
Your Answer:
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What is the function of a CRM system?
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Today, businesses are viewing their customers as
long-term assets to be nurtured through customer relationship management (CRM).
The ideal CRM system provides end-to-end customer care from the receipt of an
order through product delivery and beyond, focusing on managing all of the ways
that a firm deals with its existing and potential customers. To do this, all
information about any specific customer is consolidated across the company.
There are five objectives: present a unified view of the
customer, get a consistent message to the customer, care for the customer from
one end of the transaction to the other, nurture long-term customer
relationships, and identify and reward the best customers.
5.
What is the role of knowledge management
systems in the organization?
Your Answer:
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What is the role of knowledge management systems in the
organization?
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Creating knowledge—these systems provide knowledge workers
with graphics, analytical, communication, and document management tools as well
as access to internal and external sources of data to help them generate new
ideas.
Discovering and codifying knowledge – artificial intelligence systems can elicit and incorporate expertise from human experts or find patterns and relationships in vast quantities of data.
Sharing knowledge – group collaboration systems can help employees access and work simultaneously on the same document from many different locations and coordinate their activities.
Distributing knowledge – office systems and communications tools can distribute documents and other forms of information among information and knowledge workers and link offices to other business units outside and inside the firm.
Discovering and codifying knowledge – artificial intelligence systems can elicit and incorporate expertise from human experts or find patterns and relationships in vast quantities of data.
Sharing knowledge – group collaboration systems can help employees access and work simultaneously on the same document from many different locations and coordinate their activities.
Distributing knowledge – office systems and communications tools can distribute documents and other forms of information among information and knowledge workers and link offices to other business units outside and inside the firm.
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