The Report on
Mineral water
The report on
Mineral water
Submitted to
Kamrul Hassan
Assistant Professor
Department of MBA
Submitted by
Name: Id:
Md. kaium 2011-2-95-043
Avi Podder 2011-2-95-044
Z Nazeef Khan 2011-3-95-074
Shoriful Islam 2011-2-95-045
Date of Submission
14th December 2011
14th December, 2011
Mr. kamrul Hassan
Assistant professor
Joint coordinator
Department of MBA
East West University
Mohakhali, Dhaka.
Dear Mr. Kamrul Hassan
Here is the report on the mineral water you asked us to submit within 14th December.
To aid you in deciding which mineral water is good and what is the customer demand. We gathered what we believe to be the most complete information available. Much of the information comes from our survey questionnaire. The remaining data are the findings customer analysis. Only our analyses of these data are subjective.
We sincerely hope, Mr. Kamrul Hassan that our analyses will aid you to understand what we said. I truly appreciate this assignment. We hope you will like the assignment.
Sincerely
Md. kaium (2011-2-95-043)
Avi podder (2011-2-95-044)
Z Nazeef Khan (2011-3-95-074)
Shoriful Islam (2011-2-95-045)
Table of content
Content
|
Page no.
|
Executive Summary
| |
1. Introduction
| |
1.1 Origin of the Report
| |
1.2 Background of the study
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1.3 Objective of the study
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1.4 Scope
| |
1.5 Methodology
| |
1.7 Limitations
| |
1.8 Report Preview
| |
2. Organization
| |
2.1 History of the Organization
| |
2.2 Mission, Vision, Goal, Strategy
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2.3 Organization Structure and Size
| |
2.4 Products, Services, Customers, Markets
| |
2.5 future plan of the organization
| |
3. finding & Analysis
| |
4. CONCLUSIONS & RECOOMEDATIONS
| |
4.1 Conclusions
| |
4.2 Recommendations
| |
Appended parts
|
Acknowledgement
First of all, we would like to thank to our almighty Allah for finishing our report timely. We would like to express our sincere thanks & gratitude to our course teacher Mr. Kamrul Hassan from the core of our heart for his kind co-operation, support, guidance, constructive supervision, valuable information, instructions, and advice and for motivating us to do something creative in this competitive business world. We all the group members tried to do this term paper on those as professional as possible.
It is a great opportunity to do such a report on consumer perception regarding pet bottle mango juice. It will be beneficial for our future course of action more specifically in our practical life to work in an organization. Finally this report gives us the opportunity to go beyond the theories to applications. We also want to pay great attention and respect to those friends who helped us in a friendly discussion which show us the true realization of this topic.
.
Executive Summary:
Mineral water is water containing minerals or other dissolved substances that alter its taste or give it therapeutic value, generally obtained from a naturally occurring mineral spring or source. Dissolved substances in the water may include various salts and sulfur compounds. Mineral water can be sparkling (with effervescence), or still (without effervescence).
Our preferred Brand is MUM ( partex group). Partex Group is among the large Bangladesh private sector manufacturing and service based enterprises, owning and operating over tweenty units giving value for money to all customers.
The group started modestly in 1959 in tobacco trading and with prudent entrepreneurship of our Founder Chairman Mr. M.A. Hashem today we have a stake in tobacco, food, water, soft drinks, steel container, edible oil, wooden board, furniture, cotton yarn and the IT sector.
After Bangladesh was established our Chairman set up M/S Hashem Corporation (Pvt) Ltd. in Chittagong city meeting the large demand of food and materials needed for sustaining the needs of a new nation through imports. From importing to import substitution was the next logical step and the stepping stone into the manufacturing sector, which has matured to the multi million dollar diverse investment of the Partex Group today. A dedicated work force and committed board members led by our Chairman and backed by a market oriented corporate strategy has been the cornerstone of our success. Today the group has over twenty family owned private limited companies
The purpose of this report is to find out the perception of the customer regarding pet bottle mineral water, their frequency of buying, brand preference, factors influence for brand preference, persons influence to prefer the brand. The secondary objective of this report is, after gathering and analyzing information on customer perception we have to recommend something relevant about our findings.
Primary Data has been collected from interviewing of 33 people by preparing questioner. The “Secondary Data” has been collected from different sources such as Websites. The main limitation we faced in preparing this report was obstacles in finding information like limited time, limited information because relevant papers and documents were strictly prohibited.
In our survey we find that people of many profession buys mineral water. We saw that 27.27% people buys mineral water daily. Some people buy it once in a week. Percentage of that is 12.12% we also found out that 33.33% people buys mineral water several times in a week. 15.15% buys it may be once a month. And less percentage of people buys it rarely. That is 12.12%. From this frequency table and histogram we can see that most people buy mineral water several times a week.
While continuing our survey we find that there are some major brands in this mineral water business. And many people prefers many brands. Among different brands people chooses a brand that they think is the best. We find that most of the people prefer Mum mineral water. 60.60% customers choose this brand. Many people choose Fresh mineral water as their preferred brand. 18.18% customers find this brand preferable. 15.15% customers prefer to buy the brand Spa. And 6.06% prefer Jibon.
Customer looks for some basic qualifications to prefer a brand to buy. As we found out, most customers look for the quality, then price, packaging and availability. As data shows 45.45% customers looks for quality of the product. Second important thing is Price of the product. 24.24% people give importance to the price of the product. 15.15% customer chooses the product for availability.
When a customer buys a product, maximum time they are influenced by someone or something. From our collected data we see that many customers are influenced to buy a brand of mineral water by their friends. Almost 30.30% are influenced by their friends. 24.24% are influenced by their colleagues. 24.24% is influenced by different type of commercials. Many customers are influenced by their parents, that is 18.18%. Also 3.03% is influenced by neighbors.
Our collection of data on mineral water shows that overall satisfaction of the product is good. 36.36% customer is satisfied with their choice of product. 27.27% are highly satisfied. And there is no high dissatisfactions.
Many customers agreed to recommend the product. As we can see 42.42% of the customers are willing to recommend the product strongly. Many 0f them agrees but not strongly. That is 18.18%.
Collection of data is showing that most customers agree that they find their preferred brand at a convenient location. The percentage is 42.42%.
21.21% customers strongly agreed.
Many people agreed they do not switch their brand (15.15%). many people quite agreed to switch their brand (21.21%). Most of the are confused (39.39%) to say that they switch their brand. 12.12% people said that they sometimes switch their brand. 12.12% people said that they switch their brand.
Many people strongly agreed that there is nothing improvement to their brand. 15.15% people agreed that there is chance for improvement. 15.15% quite agreed to improve their brand. 21.21% people quite disagree to improve their brand. 39.39% people think not to improve their brand. 9.09% people strongly disagree to improve their brand.
Chapter 1. Introduction:
1.1 Origin of the Report:
This report is course requirement of fulfill the MBA program. Our course teacher gives the opportunities to prepare the report. This report is prepared under the MBA course title business communication. This report related to marketing research and practical data collection.
1.2 Background of the Study:
Globalization or Free market economy is now world’s major challenge to every business industry. Recent business world as well as Bangladesh faces highly economic recession, with this situation the present economy of Bangladesh demands immediate development of business technique, tools and proper decision making policy. This report has been prepared in the light of business communication technique
1.3 Objective of the study:
As a student of Bachelor of Business administration we encouraged to find the similarities between their learning & real world situation. So, this can also be considered as the objective for the project in a broader sense.
1.3.1 Primary Objective
The primary objective of the report is to compare and analyze the practical experience by working to link the theoretical knowledge with its application in a real life situation. The purpose of this report is to find out the perception of the customer regarding mineral water, their frequency of buying, brand preference, factors influence for brand preference, persons influence to prefer the brand.
1.3.2 Secondary Objective
The secondary objective of this report is, after gathering and analyzing information on customer perception we have to recommend something relevant about our findings.
1.4 Scope:
As we are going to work with mineral water our study is limited to four pet bottle providing companies. These are MUM, SPA, FRESH and JIBON. As MUM is the market leader among them we collect information regarding this product company. We also conduct a research about consumer perception about this four brand and their preference criteria.
1.5 Methodology:
This report is mostly descriptive but some part of it is explorative also. In this report there are uses of two types of data. These are as below:
 |
Primary Data has been collected from by preparing questioner. We collect response from 33 people who fill up the questioner according to their preference. The gathered information is then described in this report.
The “Secondary Data” has been collected from different sources such as Websites.The total methodology of the report is showing below for better clarity and easier understanding through flowchart construction.
 |
1.7 Limitations of the study:
There were some limitations in gathering information for this report.
w The main limitation we faced in preparing this report was obstacles in finding information.
w Getting Relevant papers and documents were strictly prohibited.
w We did not get enough time to complete the report.
w It was our first time practical experience to work on this kind of research. So we had some inexperience and lack of communication with the company.
So, within the information we found & tried to understand it with the
perspective of our knowledge.
perspective of our knowledge.
1.8 Report Preview:
In the following pages of the report, the four mineral water products (mum, spa, fresh and jibon) are compared on the basis of some factors like- availability, packaging, quality, price, durability, brand name, shape and color. Our main product is MUM. In this report at first part contain Introductory part , organization part contain the product history, its mission, vision, goal, strategy, organization structure, size, product, services, customers, markets value and the organization’s future plan. In finding and Analysis part contain Frequency of buying of these four mineral water product, ranking of these four products based on respondent’s preference, influential Person in Buying Decision, ranking of important features for brand preference, rate of satisfaction. Last part contains conclusion and recommendation.
Chapter-2: organization
2.1 History of the organization
Partex Group (Mum)
Partex Group is among the large Bangladesh private sector manufacturing and service based enterprises, owning and operating over tweenty units giving value for money to all customers.
The group started modestly in 1959 in tobacco trading and with prudent entrepreneurship of our Founder Chairman Mr. M.A. Hashem today we have a stake in tobacco, food, water, soft drinks, steel container, edible oil, wooden board, furniture, cotton yarn and the IT sector. After Bangladesh was established our Chairman set up M/S Hashem Corporation (Pvt) Ltd. in Chittagong city meeting the large demand of food and materials needed for sustaining the needs of a new nation through imports. From importing to import substitution was the next logical step and the stepping stone into the manufacturing sector, which has matured to the multi million dollar diverse investment of the Partex Group today.A dedicated work force and committed board members led by our Chairman and backed by a market oriented corporate strategy has been the cornerstone of our success. Today the group has over tweenty family owned private limited companies with a sizable turnover. Ours is a dynamic organization always exploring new ideas and avenues to expand and grow further.
2.2 Mission, vision, goal, strategy
Partex group wants to serve this country in the greater quest for national uplift.
They believe in "progress in diversity and service through entrepreneur".
Enterprise is their spirit. We manufacture superior import-substitute consumer and industrial products. Our cutting edge precision leads to greater public utility and hygiene, with a great care for the environment and human inhabitation. Many a thousand minds of their group contributed their gathered knowledge to keep the the wheels rolling that in turn leads us to our goal. This cumulative strength of knowledge is required, today , to find new solutions for the manifold problems of fast- changing economic cultural and ecological milieu.
They believe in "progress in diversity and service through entrepreneur".
Enterprise is their spirit. We manufacture superior import-substitute consumer and industrial products. Our cutting edge precision leads to greater public utility and hygiene, with a great care for the environment and human inhabitation. Many a thousand minds of their group contributed their gathered knowledge to keep the the wheels rolling that in turn leads us to our goal. This cumulative strength of knowledge is required, today , to find new solutions for the manifold problems of fast- changing economic cultural and ecological milieu.
2.3 Organization Structure:
2.4 Products, Services, Customers, Market:
Mum (Partex Group) takes a comprehensive approach to all kinds of agro processed food products, considering all of the ways their lives can be enriched through ensuring hygienic and quality food products.
With HACCP compliance to ensure best quality products reach to the consumers, Mum (Partex Group) places great importance on hygienic manufacturing processes. This encompasses everything from choosing quality materials to the use of storage facilities and careful monitoring of products using electronic sorting. Skilled and experienced personnel select finished products which are then examined in a laboratory to verify their quality and to check for residual substances both before and after the production process.
Furthermore, company’s computer systems offer continuous monitoring of all manufacturing process to ensure the highest levels of quality.
Drink Cotton Milk Furniture
2.5 Future plan of the organization
The Group has plans for setting up more projects. The projects are already in pipeline. Foreign investors have shown keen interest in joining with us for joint ventures. The matter is under our active consideration and will hopefully soon mature. This will also help the nation's economy growth and will create job opportunities to various professionals
3. Findings & Analysis:
Frequency of buying Mineral water:
Frequency of buying
|
Frequency
|
Relative Frequency
|
Cumulative Relative Frequency
|
Daily
|
9
|
0.272727273
|
0.272727273
|
Once in a week
|
4
|
0.121212121
|
0.393939394
|
Several times in a week
|
11
|
0.333333333
|
0.727272728
|
Once in a month
|
5
|
0.151515152
|
0.878787879
|
Rarely
|
4
|
0.121212121
|
1
|
Total
|
33
|
1
|
In our survey we find that people of many profession buys mineral water. We saw that 27.27% people buys mineral water daily. Some people buy it once in a week. Percentage of that is 12.12% we also found out that 33.33% people buys mineral water several times in a week. 15.15% buys it may be once a month. And less percentage of people buys it rarely. That is 12.12% . From this frequency table and histogram we can see that most people buy mineral water several times a week.
Ranking of Prefer Brand:
Ranking of Prefer Brand
|
Frequency
|
Relative Frequency
|
Cumulative Relative Frequency
|
Mum
|
20
|
0.606060606
|
0.606060606
|
Fresh
|
6
|
0.181818182
|
0.787878788
|
Spa
|
5
|
0.151515152
|
0.939393939
|
Jibon
|
2
|
0.060606061
|
1
|
Others
|
0
|
0
|
1
|
Total
|
33
|
1
|
While continuing our survey we find that there are some major brands in this mineral water business. And many people prefers many brands. Among different brands people chooses a brand that they think is the best. We find that most of the people prefer Mum mineral water. 60.60% customers choose this brand. Many people choose Fresh mineral water as their preferred brand. 18.18% customers find this brand preferable. 15.15% customers prefer to buy the brand Spa. And 6.06% prefer Jibon.
Reason of prefer brand:
Reason of prefer brand
|
Frequency
|
Relative Frequency
|
Cumulative Relative Frequency
|
Quality
|
15
|
0.454545455
|
0.454545455
|
price
|
8
|
0.242424242
|
0.696969697
|
Packaging
|
5
|
0.151515152
|
0.848484849
|
durability
|
0
|
0
|
0.848484849
|
Availability
|
5
|
0.151515152
|
1
|
Total
|
33
|
1
|
Customer looks for some basic qualifications to prefer a brand to buy. As we found out, most customers look for the quality, then price, packaging and availability. As data shows 45.45% customers looks for quality of the product. Second important thing is Price of the product. 24.24% people give importance to the price of the product. 15.15% customer chooses the product for availability.
Influenced By those persons
Influenced By
|
Frequency
|
Relative Frequency
|
Cumulative Relative Frequency
|
parents
|
6
|
0.181818182
|
0.181818182
|
Friends
|
10
|
0.303030303
|
0.484848485
|
Neighbors
|
1
|
0.03030303
|
0.515151515
|
colleagues
|
8
|
0.242424242
|
0.757575758
|
Heroes
|
0
|
0
|
0.757575758
|
Others
|
8
|
0.242424242
|
1
|
Total
|
33
|
1
|
When a customer buys a product, maximum time they are influenced by someone or something. From our collected data we see that many customers are influenced to buy a brand of mineral water by their friends. Almost 30.30% are influenced by their friends. 24.24% are influenced by their colleagues. 24.24% is influenced by different type of commercials. Many customers are influenced by their parents, that is 18.18%. Also 3.03% is influenced by neighbors.
Overall satisfaction of the Brand
Overall satisfaction of the Brand
|
Frequency
|
Relative Frequency
|
Cumulative Relative Frequency
|
Highly Satisfied-7
|
9
|
0.272727273
|
0.272727273
|
6
|
12
|
0.363636364
|
0.636363637
|
5
|
8
|
0.242424242
|
0.878787879
|
4
|
4
|
0.121212121
|
1
|
3
|
0
|
0
|
1
|
2
|
0
|
0
|
1
|
Highly dissatisfied-1
|
0
|
0
|
1
|
Total
|
33
|
1
|
Our collection of data on mineral water shows that overall satisfaction of the product is good. 36.36% customer is satisfied with their choice of product. 27.27% are highly satisfied. And there is no high dissatisfactions.
Recommendation for the product
Recommendation for the product
|
Frequency
|
Relative Frequency
|
Cumulative Relative Frequency
|
Strongly agree-7
|
7
|
0.212121212
|
0.212121212
|
6
|
14
|
0.424242424
|
0.636363636
|
5
|
6
|
0.181818182
|
0.818181818
|
4
|
5
|
0.151515152
|
0.96969697
|
3
|
1
|
0.03030303
|
1
|
2
|
0
|
0
|
1
|
Strongly disagree-1
|
0
|
0
|
1
|
Total
|
33
|
1
|
Many customers agreed to recommend the product. As we can see 42.42% of the customers are willing to recommend the product strongly. Many 0f them agred but not strongly that is 18.18%.
Convenient location
Convenient location
|
Frequency
|
Relative Frequency
|
Cumulative Relative Frequency
|
Strongly agree-7
|
7
|
0.212121212
|
0.212121212
|
6
|
6
|
0.181818182
|
0.393939394
|
5
|
14
|
0.424242424
|
0.818181818
|
4
|
5
|
0.151515152
|
0.96969697
|
3
|
1
|
0.03030303
|
1
|
2
|
0
|
0
|
1
|
Strongly disagree-1
|
0
|
0
|
1
|
Total
|
33
|
1
|
Collection of data is showing that most customers agree that they find their preferred brand at a convenient location. The percentage is 42.42%.
21.21% customers strongly agreed.
Opportunity of switch
opportunity of switch
|
Frequency
|
Relative Frequency
|
Cumulative Relative Frequency
|
Strongly agree-7
|
0
|
0
|
0
|
6
|
5
|
0.151515152
|
0.151515152
|
5
|
7
|
0.212121212
|
0.363636364
|
4
|
13
|
0.393939394
|
0.757575758
|
3
|
4
|
0.121212121
|
0.878787879
|
2
|
4
|
0.121212121
|
1
|
Strongly disagree-1
|
0
|
0
|
1
|
Total
|
33
|
1
|
Many people agreed they do not switch their brand (15.15%). many people quite agreed to switch their brand (21.21%). Most of the are confused (39.39%) to say that they switch their brand. 12.12% people said that they sometimes switch their brand. 12.12% people said that they switch their brand.
Room for improvement
Room for improvement
|
Frequency
|
Relative Frequency
|
Cumulative Relative Frequency
|
Strongly agree-7
|
0
|
0
|
0
|
6
|
5
|
0.151515152
|
0.151515152
|
5
|
5
|
0.151515152
|
0.303030303
|
4
|
0
|
0
|
0.303030303
|
3
|
7
|
0.212121212
|
0.515151515
|
2
|
13
|
0.393939394
|
0.909090909
|
Strongly disagree-1
|
3
|
0.090909091
|
1
|
Total
|
33
|
1
|
Many people strongly agreed that there is nothing improvement to their brand. 15.15% people agreed that there is chance for improvement. 15.15% quite agreed to improve their brand. 21.21% people quite disagree to improve their brand. 39.39% people think not to improve their brand. 9.09% people strongly disagree to improve their brand.
Chapter 4: Conclusion and Recommendations
4.1 Conclusions:
From collection of data for mineral water and analyzing the collected data we see that among different brands, Mum mineral water is the most preferred. This brand has many customers. As we studied the data we come to know that customers prefer Mum mineral water of Partex Group mainly because of their quality. Most people buy this product because they think this has the best quality. Quality is the main concern of the customers. Then comes the price. Mum is a quality product with reasonable price. And every mineral water brand has a good availability. According to survey Mum can be found in most convenient locations. From the study it appears that our targeted product Mum mineral water is a popular brand among the customers and of the highest quality. Other mineral water brands are also reliable and have a moderate reputation.
4.2 Recommendations
While working on the project we have gained knowledge about our selected products, therefore suggest the companies to opt for it. Because it is a process through which the product will be able to find a place in the minds of the people within this competitive world and also gain the loyalty of the customer if the product spells quality.
But the company should make a very correct and appropriate decision so as to how the quality of the product be improved. i.e. the process of manufacturing. The choice of different elements used to create a brand identity such as color, owned name, slogans, and symbols etc. should be done correctly so that there are no misconceptions in the minds of the consumers to understand the use and capability of the product.
For lack of time we have taken only 33 samples it will be better if more sample we would have taken.
Appended parts:
Some photos of different Brands of mineral water are given below:
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