waiver application

To

The MBA Coordinator,

East West University,

Dhaka.

Sub: Prayer for permission to apply for waiver in second Semester.

Dear Sir,

With due respect and Honour, I want to let you know that I am the student of your East West University in MBA program. For tabulation sheet I couldn’t apply for waiver in 1^st Semester. Now I have tabulation sheet. So I want to apply for waiver in second Semester.

I therefore pray and hope that you will consider me by giving permission to apply for waiver in second Semester.

Yours truly,

Md. Kaium (ID. No: 2011-2-95-043)

Date: 12^th August

Assignment on Controlling

What is Controlling?

Controlling consists of verifying whether everything occurs in conformities with the plans adopted, instructions issued and principles established. Controlling ensures that there is effective and efficient utilization of organizational resources so as to achieve the planned goals. Controlling measures the deviation of actual performance from the standard performance discovers the causes of such deviations and helps in taking corrective actions.

On other hand Controlling is one of the managerial functions like planning, organizing, staffing and directing. It is an important function because it helps to check the errors and to take the corrective action so that deviation from standards are minimized and stated goals of the organization are achieved in desired manner. According to modern concepts, control is a foreseeing action whereas earlier concept of control was used only when errors were detected. Control in management means setting standards, measuring actual performance and taking corrective action. Thus, control comprises these three main activities

“Control of an undertaking consists of seeing that everything is being carried out in accordance with the plan which has been adopted, the orders which have been given, and the principles which have been laid down. Its object is to point out mistakes in order that they may be rectified and prevented from recurring.”

…………………. According to Henri Fayol,

“Control is checking current performance against pre-determined standards contained in the plans, with a view to ensure adequate progress and satisfactory performance

………………… According to EFL Breach

“Controlling is the measurement and correction of performance in order to make sure that enterprise objectives and the plans devised to attain them are accomplished.”

………………… According to Harold Koontz

“Management is the profession of control.”

………………… According to Stafford Beer

So, controlling is the regulation activities so that some targeted elements of performance remains within acceptable limits.

Organizational Control Objectives

Simply put, organizational control is the process of assigning, evaluating, and regulating resources on an ongoing basis to accomplish an organization's goals. To successfully control an organization, managers need to not only know what the performance standards are, but also figure out how to share that information with employees. Control can be defined narrowly as the process a manager takes to assure that actual performance conforms to the organization's plan, or more broadly as anything that regulates the process or activity of an organization. The following content follows the general interpretation by defining managerial control as monitoring performance against a plan and then making adjustments either in the plan or in operations as necessary.

The six major purposes of controls are as follows:

Controls make plans effective. Managers need to measure progress, offer feedback, and direct their teams if they want to succeed.

Controls make sure that organizational activities are consistent. Policies and procedures help ensure that efforts are integrated.

Controls make organizations effective. Organizations need controls in place if they want to achieve and accomplish their objectives.

Controls make organizations efficient. Efficiency probably depends more on controls than any other management function.

Controls provide feedback on project status. Not only do they measure progress, but controls also provide feedback to participants as well. Feedback influences behavior and is an essential ingredient in the control process.

Controls aid in decision making. The ultimate purpose of controls is to help managers make better decisions. Controls make managers aware of problems and give them information that is necessary for decision making.

Many people assert that as the nature of organizations has changed, so must the nature of management controls. New forms of organizations, such as self-organizing organizations, self-managed teams, and network organizations, allow organizations to be more responsive and adaptable in today's rapidly changing world. These forms also cultivate empowerment among employees, much more so than the hierarchical organizations of the past.

Some people even claim that management shouldn't exercise any form of control whatsoever, and should only support employee efforts to be fully productive members of organizations and communities. Along those same lines, some experts even use the word “coordinating” in place of “controlling” to avoid sounding coercive. However, some forms of controls must exist for an organization to exist. For an organization to exist, it needs some goal or purpose, or it isn't an organization at all. Individual behaviors, group behaviors, and all organizational performance must be in line with the strategic focus of the organization.

Types of Organization Control

Control can focus on events before, during, or after a process. For example, a local automobile dealer can focus on activities before, during, or after sales of new cars. Careful inspection of new cars and cautious selection of sales employees are ways to ensure high quality or profitable sales even before those sales take place. Monitoring how salespeople act with customers is a control during the sales task. Counting the number of new cars sold during the month and telephoning buyers about their satisfaction with sales transactions are controls after sales have occurred. These types of controls are formally called feedforward, concurrent, and feedback, respectively
• Feedforward controls, sometimes called preliminary or preventive controls, attempt to identify and prevent deviations in the standards before they occur. Feedforward controls focus on human, material, and financial resources within the organization. These controls are evident in the selection and hiring of new employees. For example, organizations attempt to improve the likelihood that employees will perform up to standards by identifying the necessary job skills and by using tests and other screening devices to hire people with those skills.
• Concurrent controls monitor ongoing employee activity to ensure consistency with quality standards. These controls rely on performance standards, rules, and regulations for guiding employee tasks and behaviors. Their purpose is to ensure that work activities produce the desired results. As an example, many manufacturing operations include devices that measure whether the items being produced meet quality standards. Employees monitor the measurements; if they see that standards are not being met in some area, they make a correction themselves or let a manager know that a problem is occurring.
• Feedback controls involve reviewing information to determine whether performance meets established standards. For example, suppose that an organization establishes a goal of increasing its profit by 12 percent next year. To ensure that this goal is reached, the organization must monitor its profit on a monthly basis. After three months, if profit has increased by 3 percent, management might assume that plans are going according to schedule.
Effective Organizational Control Systems
The management of any organization must develop a control system tailored to its organization's goals and resources. Effective control systems share several common characteristics. These characteristics are as follows:
• A focus on critical points. For example, controls are applied where failure cannot be tolerated or where costs cannot exceed a certain amount. The critical points include all the areas of an organization's operations that directly affect the success of its key operations.
• Integration into established processes. Controls must function harmoniously within these processes and should not bottleneck operations.
• Acceptance by employees. Employee involvement in the design of controls can increase acceptance.
• Availability of information when needed. Deadlines, time needed to complete the project, costs associated with the project, and priority needs are apparent in these criteria. Costs are frequently attributed to time shortcomings or failures.

• Economic feasibility. Effective control systems answer questions such as, “How much does it cost?” “What will it save?” or “What are the returns on the investment?” In short, comparison of the costs to the benefits ensures that the benefits of controls outweigh the costs.
• Accuracy. Effective control systems provide factual information that's useful, reliable, valid, and consistent.
• Comprehensibility. Controls must be simple and easy to understand

CHARACTERISTICS OF EFFECTIVE CONTROL SYSTEMS

Effective control systems have certain characteristics. For a control system to be effective, it must be:

1. Accurate. Information on performance must be accurate. Evaluating the accuracy of the information they receive is one of the most important control tasks that managers face.

2. Timely. Information must be collected, routed, and evaluated quickly if action is to be taken in time to produce improvements.

3. Objective and Comprehensible. The information in a control system should be understandable and be seen as objective by the individuals who use it. A difficult-to understands control system will cause unnecessary mistakes and confusion or frustration among employees.

4. Focused on Strategic Control Points. The control system should be focused on those areas where deviations from the standards are most likely to take place or where deviations would lead to the greatest harm.

5. Economically Realistic. The cost of implementing a control system should be less than, or at most equal to, the benefits derived from the control system.

6. Organizational Realistic. The control system has to be compatible with organizational realities and all standards for performance must be realistic.

7. Coordinated with the Organization's Work Flow. Control information needs to be coordinated with the flow of work through the organization for two reasons: (1) each step in the work process may affect the success or failure of the entire operation, (2) the control information must get to all the people who need to receive it.

8. Flexible. Controls must have flexibility built into them so that the organizations can react quickly to overcome adverse changes or to take advantage of new opportunities.

9. Prescriptive and Operational. Control systems ought to indicate, upon the detection of the deviation from standards, what corrective action should be taken.

10. Accepted by Organization Members. For a control system to be accepted by organization members, the controls must be related to meaningful and accepted goals.

These characteristics can be applied to controls at all levels of the organization.

Steps in Control Process

The control process involves carefully collecting information about a system, process, person, or group of people in order to make necessary decisions about each. Managers set up control systems that consist of four key steps:

1. Establish standards to measure performance. Within an organization's overall strategic plan, managers define goals for organizational departments in specific, operational terms that include standards of performance to compare with organizational activities.

2. Measure actual performance. Most organizations prepare formal reports of performance measurements that managers review regularly. These measurements should be related to the standards set in the first step of the control process. For example, if sales growth is a target, the organization should have a means of gathering and reporting sales data.

3. Compare performance with the standards. This step compares actual activities to performance standards. When managers read computer reports or walk through their plants, they identify whether actual performance meets, exceeds, or falls short of standards. Typically, performance reports simplify such comparison by placing the performance standards for the reporting period alongside the actual performance for the same period and by computing the variance—that is, the difference between each actual amount and the associated standard.

4. Take corrective actions. When performance deviates from standards, managers must determine what changes, if any, are necessary and how to apply them. In the productivity and quality-centered environment, workers and managers are often empowered to evaluate their own work. After the evaluator determines the cause or causes of deviation, he or she can take the fourth step—corrective action. The most effective course may be prescribed by policies or may be best left up to employees' judgment and initiative.

These steps must be repeated periodically until the organizational goal is achieved.

Why do people dislike control?

Managers sometimes make the mistake of assuming that the value of an effective control system is self-evidence to employees. There are many reason many employee dislike control, that’s are given below.

Over control:

Occasionally organizations try to control too many things. This becomes problematic when control directly affects employee behavior. Troubles arise when employees perceive these attempts to limit their behavior as being unreasonable. A company that tells its employees how to dress, how to arrange the desks and how to wear. For this over control people dislike controlling.

Inappropriate Focus:

The control system may be too narrow, or it may focus too much on quantifiable variables and leave no room for analysis. A university reward system that encourages faculty members to publish large numbers of articles but fails to consider the quality of the work is also inappropriately focused. Employees dislike the intent of the control system by focusing their efforts only at the performance indicators being used.

Reward for inefficiency:

Imagine two operating departments that are approaching the end of their fiscal years. Dept 1expects to have $25000 of its budget left over dept 2 is

already $ 10000 in the red. As a result dept 1 is likely to have its budget cut for the next year and dept 2 is likely to get a budget increase. Thus dept 1 is punished for being efficient and dept 2 is rewarded for being inefficient. As with inappropriate focus, people dislike control.

Too much Accountability:

Effective controls allow managers to determine whether employees successfully discharge their responsibilities. If standars are properly set and performance accurately measured, managers know when problem arise and which departments and individuals are responsible. People who do not want to answerable for their mistakes or who do not want to work as hard as their boss might like therefore resist control.

At last I can say that effective control may bring success for the organization, but over control, Inappropriate Focus, Reward for inefficiency and too much Accountability is the cause of dislike control.

How to make control more effective?

There are much ways to make control more effective. If the control systems are properly integrated with organizational planning and if the control are flexible, accurate timely and objective, the organization will be less likely to control, to focus on appropriate standards, or to reward efficiency. All are geven below.

Flexible:

Control of an organization should be flexible. It should be changed at any moment and situation.

Encourage Employee Participation:

Employee Participation can make control more effective. By the same token when employees are involved with planning and implementing the control system, they are less likely to resists it . For instance employee participation in planning, decision-making and quality control has increased employees concerned.

Developed verification procedures:

Verification procedures is a part of controlling. In some organization problem found in verification procedures. It is a great barrier for effective controlling. Suppose that an employee who was fired for excessive absences argues that he was not absent “for a long time”. An effective human resource control system should have records that support the termination.

Assignment or Term Paper on Business communication (Bus Com) By prof Kamrul Hassan

The Report on

Mineral water

The report on

Mineral water

Submitted to

Kamrul Hassan

Assistant Professor

Department of MBA

Submitted by

Name: Id:

Md. kaium 2011-2-95-043

Avi Podder 2011-2-95-044

Z Nazeef Khan 2011-3-95-074

Shoriful Islam 2011-2-95-045

Date of Submission

14^th December 2011

14^th December, 2011

Mr. kamrul Hassan

Assistant professor

Joint coordinator

Department of MBA

East West University

Mohakhali, Dhaka.

Dear Mr. Kamrul Hassan

Here is the report on the mineral water you asked us to submit within 14^th December.

To aid you in deciding which mineral water is good and what is the customer demand. We gathered what we believe to be the most complete information available. Much of the information comes from our survey questionnaire. The remaining data are the findings customer analysis. Only our analyses of these data are subjective.

We sincerely hope, Mr. Kamrul Hassan that our analyses will aid you to understand what we said. I truly appreciate this assignment. We hope you will like the assignment.

Sincerely

Md. kaium (2011-2-95-043)

Avi podder (2011-2-95-044)

Z Nazeef Khan (2011-3-95-074)

Shoriful Islam (2011-2-95-045)

Table of content

Content	Page no.
Executive Summary
1. Introduction
1.1 Origin of the Report
1.2 Background of the study
1.3 Objective of the study
1.4 Scope
1.5 Methodology
1.7 Limitations
1.8 Report Preview
2. Organization
2.1 History of the Organization
2.2 Mission, Vision, Goal, Strategy
2.3 Organization Structure and Size
2.4 Products, Services, Customers, Markets
2.5 future plan of the organization
3. finding & Analysis
4. CONCLUSIONS & RECOOMEDATIONS
4.1 Conclusions
4.2 Recommendations
Appended parts

Acknowledgement

First of all, we would like to thank to our almighty Allah for finishing our report timely. We would like to express our sincere thanks & gratitude to our course teacher Mr. Kamrul Hassan from the core of our heart for his kind co-operation, support, guidance, constructive supervision, valuable information, instructions, and advice and for motivating us to do something creative in this competitive business world. We all the group members tried to do this term paper on those as professional as possible.

It is a great opportunity to do such a report on consumer perception regarding pet bottle mango juice. It will be beneficial for our future course of action more specifically in our practical life to work in an organization. Finally this report gives us the opportunity to go beyond the theories to applications. We also want to pay great attention and respect to those friends who helped us in a friendly discussion which show us the true realization of this topic.

.

Executive Summary:

Mineral water is water containing minerals or other dissolved substances that alter its taste or give it therapeutic value, generally obtained from a naturally occurring mineral spring or source. Dissolved substances in the water may include various salts and sulfur compounds. Mineral water can be sparkling (with effervescence), or still (without effervescence).

Our preferred Brand is MUM ( partex group). Partex Group is among the large Bangladesh private sector manufacturing and service based enterprises, owning and operating over tweenty units giving value for money to all customers.

The group started modestly in 1959 in tobacco trading and with prudent entrepreneurship of our Founder Chairman Mr. M.A. Hashem today we have a stake in tobacco, food, water, soft drinks, steel container, edible oil, wooden board, furniture, cotton yarn and the IT sector.

After Bangladesh was established our Chairman set up M/S Hashem Corporation (Pvt) Ltd. in Chittagong city meeting the large demand of food and materials needed for sustaining the needs of a new nation through imports. From importing to import substitution was the next logical step and the stepping stone into the manufacturing sector, which has matured to the multi million dollar diverse investment of the Partex Group today. A dedicated work force and committed board members led by our Chairman and backed by a market oriented corporate strategy has been the cornerstone of our success. Today the group has over twenty family owned private limited companies

The purpose of this report is to find out the perception of the customer regarding pet bottle mineral water, their frequency of buying, brand preference, factors influence for brand preference, persons influence to prefer the brand. The secondary objective of this report is, after gathering and analyzing information on customer perception we have to recommend something relevant about our findings.

Primary Data has been collected from interviewing of 33 people by preparing questioner. The “Secondary Data” has been collected from different sources such as Websites. The main limitation we faced in preparing this report was obstacles in finding information like limited time, limited information because relevant papers and documents were strictly prohibited.

In our survey we find that people of many profession buys mineral water. We saw that 27.27% people buys mineral water daily. Some people buy it once in a week. Percentage of that is 12.12% we also found out that 33.33% people buys mineral water several times in a week. 15.15% buys it may be once a month. And less percentage of people buys it rarely. That is 12.12%. From this frequency table and histogram we can see that most people buy mineral water several times a week.

While continuing our survey we find that there are some major brands in this mineral water business. And many people prefers many brands. Among different brands people chooses a brand that they think is the best. We find that most of the people prefer Mum mineral water. 60.60% customers choose this brand. Many people choose Fresh mineral water as their preferred brand. 18.18% customers find this brand preferable. 15.15% customers prefer to buy the brand Spa. And 6.06% prefer Jibon.

Customer looks for some basic qualifications to prefer a brand to buy. As we found out, most customers look for the quality, then price, packaging and availability. As data shows 45.45% customers looks for quality of the product. Second important thing is Price of the product. 24.24% people give importance to the price of the product. 15.15% customer chooses the product for availability.

When a customer buys a product, maximum time they are influenced by someone or something. From our collected data we see that many customers are influenced to buy a brand of mineral water by their friends. Almost 30.30% are influenced by their friends. 24.24% are influenced by their colleagues. 24.24% is influenced by different type of commercials. Many customers are influenced by their parents, that is 18.18%. Also 3.03% is influenced by neighbors.

Our collection of data on mineral water shows that overall satisfaction of the product is good. 36.36% customer is satisfied with their choice of product. 27.27% are highly satisfied. And there is no high dissatisfactions.

Many customers agreed to recommend the product. As we can see 42.42% of the customers are willing to recommend the product strongly. Many 0f them agrees but not strongly. That is 18.18%.

Collection of data is showing that most customers agree that they find their preferred brand at a convenient location. The percentage is 42.42%.

21.21% customers strongly agreed.

Many people agreed they do not switch their brand (15.15%). many people quite agreed to switch their brand (21.21%). Most of the are confused (39.39%) to say that they switch their brand. 12.12% people said that they sometimes switch their brand. 12.12% people said that they switch their brand.

Many people strongly agreed that there is nothing improvement to their brand. 15.15% people agreed that there is chance for improvement. 15.15% quite agreed to improve their brand. 21.21% people quite disagree to improve their brand. 39.39% people think not to improve their brand. 9.09% people strongly disagree to improve their brand.

Chapter 1. Introduction:

1.1 Origin of the Report:

This report is course requirement of fulfill the MBA program. Our course teacher gives the opportunities to prepare the report. This report is prepared under the MBA course title business communication. This report related to marketing research and practical data collection.

1.2 Background of the Study:

Globalization or Free market economy is now world’s major challenge to every business industry. Recent business world as well as Bangladesh faces highly economic recession, with this situation the present economy of Bangladesh demands immediate development of business technique, tools and proper decision making policy. This report has been prepared in the light of business communication technique

1.3 Objective of the study:

As a student of Bachelor of Business administration we encouraged to find the similarities between their learning & real world situation. So, this can also be considered as the objective for the project in a broader sense.

1.3.1 Primary Objective

The primary objective of the report is to compare and analyze the practical experience by working to link the theoretical knowledge with its application in a real life situation. The purpose of this report is to find out the perception of the customer regarding mineral water, their frequency of buying, brand preference, factors influence for brand preference, persons influence to prefer the brand.

1.3.2 Secondary Objective

The secondary objective of this report is, after gathering and analyzing information on customer perception we have to recommend something relevant about our findings.

1.4 Scope:

As we are going to work with mineral water our study is limited to four pet bottle providing companies. These are MUM, SPA, FRESH and JIBON. As MUM is the market leader among them we collect information regarding this product company. We also conduct a research about consumer perception about this four brand and their preference criteria.

1.5 Methodology:

This report is mostly descriptive but some part of it is explorative also. In this report there are uses of two types of data. These are as below:

Primary Data has been collected from by preparing questioner. We collect response from 33 people who fill up the questioner according to their preference. The gathered information is then described in this report.

The “Secondary Data” has been collected from different sources such as Websites.The total methodology of the report is showing below for better clarity and easier understanding through flowchart construction.

1.7 Limitations of the study:

There were some limitations in gathering information for this report.

w The main limitation we faced in preparing this report was obstacles in finding information.

w Getting Relevant papers and documents were strictly prohibited.

w We did not get enough time to complete the report.

w It was our first time practical experience to work on this kind of research. So we had some inexperience and lack of communication with the company.

So, within the information we found & tried to understand it with the
perspective of our knowledge.

1.8 Report Preview:

In the following pages of the report, the four mineral water products (mum, spa, fresh and jibon) are compared on the basis of some factors like- availability, packaging, quality, price, durability, brand name, shape and color. Our main product is MUM. In this report at first part contain Introductory part , organization part contain the product history, its mission, vision, goal, strategy, organization structure, size, product, services, customers, markets value and the organization’s future plan. In finding and Analysis part contain Frequency of buying of these four mineral water product, ranking of these four products based on respondent’s preference, influential Person in Buying Decision, ranking of important features for brand preference, rate of satisfaction. Last part contains conclusion and recommendation.

Chapter-2: organization

2.1 History of the organization

Partex Group (Mum)

Partex Group is among the large Bangladesh private sector manufacturing and service based enterprises, owning and operating over tweenty units giving value for money to all customers.

The group started modestly in 1959 in tobacco trading and with prudent entrepreneurship of our Founder Chairman Mr. M.A. Hashem today we have a stake in tobacco, food, water, soft drinks, steel container, edible oil, wooden board, furniture, cotton yarn and the IT sector. After Bangladesh was established our Chairman set up M/S Hashem Corporation (Pvt) Ltd. in Chittagong city meeting the large demand of food and materials needed for sustaining the needs of a new nation through imports. From importing to import substitution was the next logical step and the stepping stone into the manufacturing sector, which has matured to the multi million dollar diverse investment of the Partex Group today.A dedicated work force and committed board members led by our Chairman and backed by a market oriented corporate strategy has been the cornerstone of our success. Today the group has over tweenty family owned private limited companies with a sizable turnover. Ours is a dynamic organization always exploring new ideas and avenues to expand and grow further.

2.2 Mission, vision, goal, strategy

Partex group wants to serve this country in the greater quest for national uplift.
They believe in "progress in diversity and service through entrepreneur".
Enterprise is their spirit. We manufacture superior import-substitute consumer and industrial products. Our cutting edge precision leads to greater public utility and hygiene, with a great care for the environment and human inhabitation. Many a thousand minds of their group contributed their gathered knowledge to keep the the wheels rolling that in turn leads us to our goal. This cumulative strength of knowledge is required, today , to find new solutions for the manifold problems of fast- changing economic cultural and ecological milieu.

2.3 Organization Structure:

2.4 Products, Services, Customers, Market:

Mum (Partex Group) takes a comprehensive approach to all kinds of agro processed food products, considering all of the ways their lives can be enriched through ensuring hygienic and quality food products.

With HACCP compliance to ensure best quality products reach to the consumers, Mum (Partex Group) places great importance on hygienic manufacturing processes. This encompasses everything from choosing quality materials to the use of storage facilities and careful monitoring of products using electronic sorting. Skilled and experienced personnel select finished products which are then examined in a laboratory to verify their quality and to check for residual substances both before and after the production process.

Furthermore, company’s computer systems offer continuous monitoring of all manufacturing process to ensure the highest levels of quality.

Drink Cotton Milk Furniture

2.5 Future plan of the organization

The Group has plans for setting up more projects. The projects are already in pipeline. Foreign investors have shown keen interest in joining with us for joint ventures. The matter is under our active consideration and will hopefully soon mature. This will also help the nation's economy growth and will create job opportunities to various professionals

3. Findings & Analysis:

Frequency of buying Mineral water:

Frequency of buying	Frequency	Relative Frequency	Cumulative Relative Frequency
Daily	9	0.272727273	0.272727273
Once in a week	4	0.121212121	0.393939394
Several times in a week	11	0.333333333	0.727272728
Once in a month	5	0.151515152	0.878787879
Rarely	4	0.121212121	1
Total	33	1

In our survey we find that people of many profession buys mineral water. We saw that 27.27% people buys mineral water daily. Some people buy it once in a week. Percentage of that is 12.12% we also found out that 33.33% people buys mineral water several times in a week. 15.15% buys it may be once a month. And less percentage of people buys it rarely. That is 12.12% . From this frequency table and histogram we can see that most people buy mineral water several times a week.

Ranking of Prefer Brand:

Ranking of Prefer Brand	Frequency	Relative Frequency	Cumulative Relative Frequency
Mum	20	0.606060606	0.606060606
Fresh	6	0.181818182	0.787878788
Spa	5	0.151515152	0.939393939
Jibon	2	0.060606061	1
Others	0	0	1
Total	33	1

While continuing our survey we find that there are some major brands in this mineral water business. And many people prefers many brands. Among different brands people chooses a brand that they think is the best. We find that most of the people prefer Mum mineral water. 60.60% customers choose this brand. Many people choose Fresh mineral water as their preferred brand. 18.18% customers find this brand preferable. 15.15% customers prefer to buy the brand Spa. And 6.06% prefer Jibon.

Reason of prefer brand:

Reason of prefer brand	Frequency	Relative Frequency	Cumulative Relative Frequency
Quality	15	0.454545455	0.454545455
price	8	0.242424242	0.696969697
Packaging	5	0.151515152	0.848484849
durability	0	0	0.848484849
Availability	5	0.151515152	1
Total	33	1

Customer looks for some basic qualifications to prefer a brand to buy. As we found out, most customers look for the quality, then price, packaging and availability. As data shows 45.45% customers looks for quality of the product. Second important thing is Price of the product. 24.24% people give importance to the price of the product. 15.15% customer chooses the product for availability.

Influenced By those persons

Influenced By	Frequency	Relative Frequency	Cumulative Relative Frequency
parents	6	0.181818182	0.181818182
Friends	10	0.303030303	0.484848485
Neighbors	1	0.03030303	0.515151515
colleagues	8	0.242424242	0.757575758
Heroes	0	0	0.757575758
Others	8	0.242424242	1
Total	33	1

When a customer buys a product, maximum time they are influenced by someone or something. From our collected data we see that many customers are influenced to buy a brand of mineral water by their friends. Almost 30.30% are influenced by their friends. 24.24% are influenced by their colleagues. 24.24% is influenced by different type of commercials. Many customers are influenced by their parents, that is 18.18%. Also 3.03% is influenced by neighbors.

Overall satisfaction of the Brand

Overall satisfaction of the Brand	Frequency	Relative Frequency	Cumulative Relative Frequency
Highly Satisfied-7	9	0.272727273	0.272727273
6	12	0.363636364	0.636363637
5	8	0.242424242	0.878787879
4	4	0.121212121	1
3	0	0	1
2	0	0	1
Highly dissatisfied-1	0	0	1
Total	33	1

Our collection of data on mineral water shows that overall satisfaction of the product is good. 36.36% customer is satisfied with their choice of product. 27.27% are highly satisfied. And there is no high dissatisfactions.

Recommendation for the product

Recommendation for the product	Frequency	Relative Frequency	Cumulative Relative Frequency
Strongly agree-7	7	0.212121212	0.212121212
6	14	0.424242424	0.636363636
5	6	0.181818182	0.818181818
4	5	0.151515152	0.96969697
3	1	0.03030303	1
2	0	0	1
Strongly disagree-1	0	0	1
Total	33	1

Many customers agreed to recommend the product. As we can see 42.42% of the customers are willing to recommend the product strongly. Many 0f them agred but not strongly that is 18.18%.

Convenient location

Convenient location	Frequency	Relative Frequency	Cumulative Relative Frequency
Strongly agree-7	7	0.212121212	0.212121212
6	6	0.181818182	0.393939394
5	14	0.424242424	0.818181818
4	5	0.151515152	0.96969697
3	1	0.03030303	1
2	0	0	1
Strongly disagree-1	0	0	1
Total	33	1

Collection of data is showing that most customers agree that they find their preferred brand at a convenient location. The percentage is 42.42%.

21.21% customers strongly agreed.

Opportunity of switch

opportunity of switch	Frequency	Relative Frequency	Cumulative Relative Frequency
Strongly agree-7	0	0	0
6	5	0.151515152	0.151515152
5	7	0.212121212	0.363636364
4	13	0.393939394	0.757575758
3	4	0.121212121	0.878787879
2	4	0.121212121	1
Strongly disagree-1	0	0	1
Total	33	1

Many people agreed they do not switch their brand (15.15%). many people quite agreed to switch their brand (21.21%). Most of the are confused (39.39%) to say that they switch their brand. 12.12% people said that they sometimes switch their brand. 12.12% people said that they switch their brand.

Room for improvement

Room for improvement	Frequency	Relative Frequency	Cumulative Relative Frequency
Strongly agree-7	0	0	0
6	5	0.151515152	0.151515152
5	5	0.151515152	0.303030303
4	0	0	0.303030303
3	7	0.212121212	0.515151515
2	13	0.393939394	0.909090909
Strongly disagree-1	3	0.090909091	1
Total	33	1

Many people strongly agreed that there is nothing improvement to their brand. 15.15% people agreed that there is chance for improvement. 15.15% quite agreed to improve their brand. 21.21% people quite disagree to improve their brand. 39.39% people think not to improve their brand. 9.09% people strongly disagree to improve their brand.

Chapter 4: Conclusion and Recommendations

4.1 Conclusions:

From collection of data for mineral water and analyzing the collected data we see that among different brands, Mum mineral water is the most preferred. This brand has many customers. As we studied the data we come to know that customers prefer Mum mineral water of Partex Group mainly because of their quality. Most people buy this product because they think this has the best quality. Quality is the main concern of the customers. Then comes the price. Mum is a quality product with reasonable price. And every mineral water brand has a good availability. According to survey Mum can be found in most convenient locations. From the study it appears that our targeted product Mum mineral water is a popular brand among the customers and of the highest quality. Other mineral water brands are also reliable and have a moderate reputation.

4.2 Recommendations

While working on the project we have gained knowledge about our selected products, therefore suggest the companies to opt for it. Because it is a process through which the product will be able to find a place in the minds of the people within this competitive world and also gain the loyalty of the customer if the product spells quality.

But the company should make a very correct and appropriate decision so as to how the quality of the product be improved. i.e. the process of manufacturing. The choice of different elements used to create a brand identity such as color, owned name, slogans, and symbols etc. should be done correctly so that there are no misconceptions in the minds of the consumers to understand the use and capability of the product.

For lack of time we have taken only 33 samples it will be better if more sample we would have taken.

Appended parts:

Some photos of different Brands of mineral water are given below:

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